There are different business models for marketing. Each method has various pros and cons that make them appear to be the best option for your company. For example, a company may decide to create their marketing team by cherry picking each member. This slow method usually begins with hiring a qualified web designer and developer to build a business website. Depending on the web team’s synergy, this process can take an excruciatingly long time.
Once the website is developed, the site’s pages will need to be filled with content. So, the company will need to hire a savvy copywriter to improve conversion rates. Finally, after the site is launched, a professional social media manager is required to increase traffic flow. The entire process can take several months to be fruitful, and in the quickly changing digital marketplace, many businesses simply cannot afford to wait that long.
A Faster Method
Over the years, a method has been developed to expedite the digital marketing process: the agency model. This method relies on a team of professional agents to provide their experience and expertise in their individual professions. By collaborating as a unit, the team can establish a business’s online presence in a fraction of the time it would take the cherry picker to hire a professional web designer.
Another added bonus of using the agency model is the frugal use of a company’s marketing budget. The agency model allocates marketing funds according to need. In the beginning, a major focus on web design and development is required. Once the website is established and successfully launched, funds are fluidly distributed to key departments that need further development.
As the Team Grows Larger
After every successful project, the agency model expands to include the new company. This occurs when the team’s latest work is showcased in an online portfolio. By doing so, the business’s online presence grows and accrues free advertising. Utilizing this method, each company is able to gain exposure that they may not have with any other method.
Between the fruitfulness, speed, and perks of the agency model, it is easy to see why this model is considered the best option for growing brands and companies.