BRANDING

A UNIQUE EXPERIENCE

BRANDING = (IDENTITY + EXPERIENCE)²

A brand is defined by its appearance and the experience it provides.

Positioning a brand well means finding its core message and enabling its communication style to express its day to day operations. Extracting the proper imagery and styles, color and shape, voice and tone helps to craft a truly creative message few agencies can deliver.

Define your guidelines.

In seconds, a brand’s identity and appearance convey an unspoken message about its quality and value. In order to establish recognized visibility, a brand’s guidelines must maintain a consistent image and message across every communication platform.

Logo Creation and Design

Brand identity is composed of small, individually planned and designed pieces. We combine each element in the creation of your logo and help brands develop specific guidelines that give them representation control on all platforms.

Common branding elements include:

  • Fonts
  • Colors
  • Icons & Graphics
  • Styles
  • Taglines
  • Tone

Design for the win.

Some of our design work includes:

  • Website Design
  • Print Collateral Design
  • Mobile App Design
  • UI /UX Design
  • Email Marketing Design
  • CRM Design

Collateral Pieces

Effective communication opportunities must maintain a consistent appearance regardless of the collateral’s shape. Business cards, letterhead, brochures, menus, manuals, shipping boxes, product display, signs, banners, etc. are shaped to fit and designed for different campaign purposes. Digital media collateral comes in the form of websites, apps, banners, pay-per-click ads, landing pages and more. A focused design approach wins brand followers.

Perfect the experience.

A customer’s experience with a brand is just as important as the responses a brand’s appearance elicits. It doesn’t matter if a brand is engaged with on a website, tv commercial, or in person. What matters is that the experience that accompanies the brand exceeds a customer’s expectations. Brands that consider how users click through their website, open their brochures, how they are greeted, and numerous other checks ensure quality. A carefully crafted interaction helps instill brand loyalty.

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YEAH…

YOU KNOW
WHAT…

Logos, fonts, colors, and styles. Oh my!
Great – we design stuff. You get it.
But you still want to see more.