COMMUNITY MANAGEMENT

BUILDING SOCIAL INFLUENCE
& POWERFUL NETWORKS

NOT JUST SOCIAL MEDIA ANYMORE

Community Management is about building and engaging relationships beyond the "Like".

Any brand can easily build followers and fans on social media platforms, but that will only get you so far. The key is transitioning your customers from brand loyalists to brand defenders. Any customer or fan willing to defend your brand also advocates your brand to their peers.

Successful brands engage community members and develop relationships with positive experiences. Nurturing relationships, as with any human connection, requires true dedication and is what ultimately converts customers from brand fans to brand defenders.

Our community management approach builds positive reputations, encourages excellent reviews, increases visibility and establishes brands as industry authorities.

Which Network Is Best?

There are hundreds of public and private communities on the web. Brands dedicated to the networks and channels that best represent their target audience provide the best engagement opportunities possible. A real conversation begins when a brand invests focused energy and efforts with their intended target audience.

Fresh Never Stale Content

Brand fans and followers want fresh, authentic content, not recycled and regurgitated media. Brands that listen and engage their fans in dialogue 24/7/365 witness results. These customer-centered conversations give brands insights into the kind of content their audiences crave. Avenues like education, exploration, Q&A, breaking news, and community generated content are great opportunities to connect with clients.

It’s more than marketing.

Community management is more than just marketing over social media and other community platforms. It can serve multiple functions for every brand.

  • Customer Service
  • Product / Service Development
  • Human Resources
  • Reputation Management

Customer Service
Not all customers address brands directly or through official channels when an issue arises. Brands that listen across all major, applicable channels and proactively reach out to customers help to mitigate issues.

Product Development
Customers will provide feedback on new products and services almost instantaneously. Brands using beta testers can get audience-level feedback in relation to their competition.

Human Resources
Recruitment through social media is one of the best ways to attract loyal employees who are familiar with your brand .

Reputation Management
A brand is only as valuable as its reputation. Brands listening for conversations on major review and listing websites have a leg up on maintain a stellar reputation.

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