BUILDING SOCIAL INFLUENCE
& POWERFUL NETWORKS
NOT JUST SOCIAL MEDIA ANYMORE
Community Management is about building and engaging relationships beyond the "Like".
Any brand can easily build followers and fans on social media platforms, but that will only get you so far. The key is transitioning your customers from brand loyalists to brand defenders. Any customer or fan willing to defend your brand also advocates your brand to their peers.
Successful brands engage community members and develop relationships with positive experiences. Nurturing relationships, as with any human connection, requires true dedication and is what ultimately converts customers from brand fans to brand defenders.
Our community management approach builds positive reputations, encourages excellent reviews, increases visibility and establishes brands as industry authorities.
Which Network Is Best?
There are hundreds of public and private communities on the web. Brands dedicated to the networks and channels that best represent their target audience provide the best engagement opportunities possible. A real conversation begins when a brand invests focused energy and efforts with their intended target audience.
It’s more than marketing.
Community management is more than just marketing over social media and other community platforms. It can serve multiple functions for every brand.
Product / Service Development
Not all customers address brands directly or through official channels when an issue arises. Brands that listen across all major, applicable channels and proactively reach out to customers help to mitigate issues.
Customers will provide feedback on new products and services almost instantaneously. Brands using beta testers can get audience-level feedback in relation to their competition.
Recruitment through social media is one of the best ways to attract loyal employees who are familiar with your brand .
A brand is only as valuable as its reputation. Brands listening for conversations on major review and listing websites have a leg up on maintain a stellar reputation.