AP LAZER

BACKGROUND

Based out of Lansing, Michigan, AP Lazer is a manufacturer of laser machines. AP Lazer uses their patented technology to create some of the world’s most powerful devices for memorial and promotional industries. AP Lazer machines are designed to engrave multiple materials, varying object shapes, and large-scale media. Each scalable platform provides ample options and extensions that are customized to fit specific business needs.

SITUATION

AP Lazer was undergoing a brand reorganization campaign. In an effort to unify and coalesce their brand, AP Lazer needed an updated website to match their new marketing direction. Their goal was to make their site a conversion point for future digital marketing efforts. AP Lazer was in need of a way to aptly track analytic data, such as user information, conversion rates, and adword campaigns, behind the scenes.

SOLUTION

To remedy the situation, Foundry512 created a responsive website on WordPress, optimized for user experience. The mobile-friendly site organized AP Lazer’s inventory into custom post types and paginated blog content for future content marketing efforts. With this in place, we focused on integrating custom web to lead forms that dumped data into AP Lazer’s InfusionSoft CRM. These customizable forms are equipped with a drag-n-drop feature, making it possible to meet client specific orders. Next, Foundry512 added event and UTM tracking into each form submission. This information, as well as the data obtained via custom Facebook and Adword scripts, is passed down dynamically to AP Lazer’s CRM. Their marketing team utilizes each insight to identifying which campaigns are generating clicks and conversions as well as potential customers. Since the launch of AP Lazer’s website, overall traffic has grown by 25%.

UNIQUE WEBSITE, LEAD GENERATION FORMS, INFUSIONSOFT DATA SYNC & CUSTOM EVENT TRACKING

A mobile-friendly website equipped with sales funnel tracking, analytics integration, and conversion optimization.

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