Cormack Music Festivals & Performance Tours

Cormack Music Festivals & Performance Tours

Background

Cormack is a group travel company specializing in student musical festival performances around the country and overseas. The company operates under the leadership of industry expert, Curtis Cormack.

Situation

Our client was in a crunch. They were scheduled to attend the Texas Bandmasters Association Convention immediately after their web launch and needed marketing collateral and a fully functioning website. Later, their needs also required a custom billing solution for all trip attendees.

Solution

We were up for the challenge. We created a complete branding guide for them to use along with promotional flyers, t-shirts, and business cards. We produced a highly Yoast SEO optimized site complete with on-message copy and imagery specific to Cormack’s brand and identity. We also built a customized CRM system based off of Suit CRM to handles all of their coming leads. We built a custom billing system based on WooCommerce  that enabled individual trip payments at any interval. The system includes custom reports and email followups. We also created complete training videos and knowledge-based articles for individual users. This was a fun project to work on and the end result was awesome!