The Senior Web Designer (SRWD) designs and grows a client’s brand with the agency on an ongoing and project basis. They have a key understanding of both user experience and user interface as it translates to the web. And, as such they typically function as a key member of the digital or interactive team responsible for creating, iterating, presenting, and delivering exceptional design solutions that exceed client expectations. In this role, the SRWD insures that the agency provides:
- Sound and responsible marketing counseling and planning.
- Conceptual visual creation of ideas spanning all areas of integrated communication, branding and interactive programs.
- Proper and innovative execution of work in all areas on schedule.
- Deliver a consistently superior creative product.
- A collaborative approach to the user-centered design process.
- Innovative solutions and experiences.
The Senior Web Designer creates wireframes, layouts, and custom templates for use on any clients website, helping to grow our client’s business through a website or web application. The senior web designer helps to grow the client’s business and ensuring the team execution meets and exceeds client expectations. In this role, the SRWD insures that the agency provides:
- Sound and responsible web design techniques and planning.
- Leadership of junior roles.
- Proper and innovative execution of work in all areas on schedule.
- A consistently superior creative product.
The role is occasionally client facing and has scope for career development and enhancing skills across a range of disciplines as certification from social advertising platforms is required.
- Bachelor’s Degree of Fine Arts, Media Arts, Interaction Design or equivalent education and experience.
- A minimum of 5 years of relevant experience at a large or recognized interactive agency
- Fluency in the principles of user-centered design methods, information architecture, usability, and interface and interaction design
- A broad portfolio of design work demonstrating expertise in at least 1 major areas of UI/ UX design philosophy (ethnographic research, design strategy, interaction design, usability testing)
- A strong knowledge of the various software options used in the field for design and rapid prototyping (Adobe Creative Suite, OmniGraffle, and Axure, InVision)
- A firm grasp of a range of both UI and UX tools, processes, and outcomes
- Excellent written and verbal communication skills demonstrated through a comfortability in presenting work and actively gathering feedback, both internally and with clients
- Experience working with other designers and communicating about the value and methods of UI and UX
- An enthusiasm for keeping up to date on current topics in the field to inspire and inform client work and organizational culture
- Excellent organizational, time management, and multitasking capabilities
- Proven experience in interactive/mobile/web and visual design.
- Interest in and aptitude for creative business and marketing solutions
- Knowledge of web application design and build
- Experience in Integrated marketing, branding and visual design.
- Self motivated and willing to expand knowledge
- Ability to self-manage while managing assigned teams and projects.
- Experience with print and digital production
- Capability to work on simultaneous projects and meet tight deadlines.
The SRWB position requires ongoing and in-depth interactions with the following:
- Internal: The SRWB reports to (open to debate). As assigned, the SRWB has overall responsibility for designing the client’s web experience design effort. Within the agency, the SRWB is a visual design leader for the client and works closely with all agency personnel in developing and executing deliverables.
- External: The SRWB may direct client contact with assigned agency clients. Must be an excellent pitch person, with great communication skills.
Responsibilities and Duties
The SRWD has four areas of responsibility (specific duties of each are explained below)
Planning, Analyzing, Evaluating
- Develop workable budgets, work plans and realistic timetables.
- Collaborates with the CD, AE, PM, Copywriter, on preparation of marketing recommendations, visual design strategies and actions for the client.
- Reviews, analyzes and evaluates the following, relative to the client’s needs and objectives: visual media output, creative output, research reports and client data.
- Demonstrate ability to recognize upcoming opportunities and threats to their projects.
- Defining UI and UX design scope, works with peers in the creation of project specifications and time plans.
- Assist in translating complex business requirements, user requirements, and specifications
- Assist Strategy with heuristic reviews or evaluations
- Participate in concept generation and modeling
Team Leading, Coordinating, Managing
- Provides UX and UI design leadership within the agency on behalf of the client.
- Monitors all budget, research and design related activity to their individual projects.
- Maintains communications with appropriate agency and client personnel to ensure positive workflow.
- Educating clients on visual design and a track record of creating awesome work.
- Champion internal systems for higher productivity working
- Support business development by contributing web design perspectives and concept development as needed
Project & Product Management
- Can self manage projects from concept to finish, ensuring successful project completion against deadlines.
- Provide and maintain projects status – liaising with development teams, designers and staff to provide accurate updates of project statuses
- Project quality assurance – testing and review of output, reviewing outputted deliverables against scope
- Understands: visual design, Ux, UI, branding, positioning development, marketing plans, manufacturing or development needs, timeline and roadmap planning, stats analysis and reporting.
- Strong visual approach for web, interactive and user journey experience with proven skills in interaction design, brand and campaign concepting and execution.
- Management and leadership skills
- Able to decipher complex communication briefs and objectives into intelligent design and media / technology solutions. – storyteller or brand journalist with the ability to command a room and build strong client relationships.
- Previous cross discipline experience that covers interactive / experiential design, creative media arts, immersive and reactive environments and narrative storytelling for multi-sensory physical experiences.
- Develop and deliver logical information models, user flows, wireframes, sitemaps, nomenclature documents, content mapping, and navigation schemes for new and existing websites
- Collaborate positively with other designers and project leadership; invite feedback and conversation about UX design solutions from project team and studio leadership as needed
- Assist in planning and development of usability testing