Foundry512’s campaign, “Release Your Darke Spirit”, for Jägermeister was covered in AdAge. The campaign coverage includes the strategy behind our multi-channel and interactive Halloween ad campaign for Jägermeister in 2020 – a campaign that was completed in just 8 weeks.
The campaign utilized digital, traditional, and frontier advertising and marketing executions to create a digital space where users could interact with the brand via a mobile AR experience at any location. The campaign utilized platforms like Foursquare, Google Maps, and 8th Wall’s web AR with the cameras in users’ devices to create an interactive experience that would display Jägermeister ghosts and spirits inside bars, restaurants, and stores – all in real-time.