Foundry512 has partnered with Q Care Plus and Grindr to launch the “Grindr Rides America” bus tour, a nationwide activation celebrating Pride Month, Q Care Plus services, and Grindr’s 15th anniversary. This campaign plays a vital role in raising awareness about PrEP (pre-exposure prophylaxis), a critical tool in HIV prevention with Q Care Plus at the forefront.
As an advertising agency dedicated to creating impactful campaigns, Foundry512 is proud to have teamed up with Q Care Plus and Grindr to bring this innovative bus tour to life. The “Grindr Rides America” initiative features a colorful, eye-catching bus that travels to key cities across the United States, hosting events that blend celebration and education. Attendees can enjoy live performances, interactive experiences, and gain valuable information about PrEP and doxy-PEP.
The tour has already gained traction in the media, with coverage in esteemed publications like AdAge, MediaPost, and Mashable. This early recognition highlights the campaign’s significance and the positive reception from the public.
During June, the “Grindr Rides America” bus will visit several major cities, including New York, Los Angeles, and Chicago. Each stop will feature unique events that invite the community to come together, celebrate Pride, and learn more about Q Care Plus and the importance of PrEP.
Q Care Plus, a leader in PrEP-related services, is an integral part of this activation, providing expert knowledge and access to PrEP. For more details on the “Grindr Rides America” tour, check out the official Grindr blog.