Conservation organization, The Trail Foundation announced its plans to undergo a complete rebranding to The Trail Conservancy in September.
The organization opened in 2003 and has since made it its mission to protect and enhance the Anne and Roy Bike-and-Hike Trail.
The popular trails surround Lady Bird Lake in Austin, Texas, and are known as a trendy hotspot for tourists and locals alike.
The organization partnered with local advertising agencies GDS&M and Foundry512 to develop and implement a rebranding strategy that would take the brand to the next level and generate more traffic to the site and the trails.
GSD&M created the rebranding guideline while managing the renaming from The Trail Foundation to The Trail Conservancy.
On the other hand, Foundry512 was in charge of creating a newly designed and scalable website that included a custom interactive VR tour experience for visitors to the website.
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